Run.
JRA: Japan Horse Racing Association
Evoke ancient scenery of human and horses.
As the JRA, Japan Horse Racing Association needed to get the attention of younger audiences, we created a new music video collaborating with Wednesday Campanella, one of the famous and beloved Japanese artists among young generations.
A new song, 'Run Melos’, is a story about the greatness of keeping running with believing in something, which is the core emotional value why so many people are fascinated with horse racing.
In the music video, we showcase an overwhelming ancient scenery of humans and horses running the boundless field of earth together and capture their emotional connection and relationship of trust. To give an authentic look and feel to this film, we had the shooting in Mongolia, where they still live together, with a hundred horses and children.
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Producer: kousuke kita / copywriter: ryosuke sakai, ryo miyakawa(monopo) / promotion planner: manami nagare, osamu nakazawa / pr planner: tatsuya yoshio, satoshi hirose (material), sota haga (material) / media planner: jun arai, takahiro hattori / account director: tomohiko fujii / account executive: shizuka tamura / director: tomokazu yamada / producer: takuma moriya(aoi pro.) / production manager: mari matsumoto, mari neriugawa (aoi pro.) / assistant director: d.erdenebold / cinematographer: tetsuya kondoh (the octopus) / 1st camera assistant: yutaka aoki / 2nd camera assistant: e.javkhlan / drone operator: u.ganbaatar / lighting director: satoshi mizoguchi / 1st lighting assistant: b.tuvshintugs (cine plus) / 2nd lighting assistant: g.battulga (cine plus) / location coordinator / t.ibukuro (mongol coordinate), ch.chinzorig (steppe fixers), s.khasar (steppe fixers) / stylist, costume designer: mayako shigeta / stylist assistant: l.nansalmaa / hair make: uda / colorist: ayako osumi / offline editor: takashi tanaka / visual effects: shunsuke kakuuchi, masashi hosoda (sony pcl) / se, mixer: yasuhito izutsu / previz: yasuhiro kato / making: yuichiro fujishiro / title design: gaku ito (aoi pro.) / mongolian staff: m.ulambadrakh, g.ariunsanaa / special thanks(mongol) төв аймаг эрдэнэ сумын ерөнхий боловсрлын сургуульхан монгол морьтон холбоо 13-р зуун цогцолбор
