works

 

CASTER BIZ

rebranding / creative direction

We made a rebranding for CASTER BIZ with a visual concept of “OUT OF THE BOX”.

Creative Direction: Tatsuya Ishikawa (BSPK)
Art Direction+Design: Ayumi Tsuchida
illustration/animation: Javier Rodríguez (Lobulo Studio)
Photography: Takeshi Hanzawa
Art: Chihiro Matsumoto (R.mond)
Styling: Eiji Takahashi (ACUSYU) 
Hair: Kazuki Fujiwara (Perle) 
Makeup: YUKA HIRATA (D-CORD) 
Model: DARIA KISELEVA (CINQ)
PM: Kazunori Harada (ACSYU)
Client: CasterBiz


UUUO

rebranding / creative direction

To connect all fishing ports and fisheries in Japan into one, Portable inc. asked us to create a new platform, B to B fising online ports, 'UUUO'. We created its new naming, VI, KV, UI/UX development, webdesign and web development. In the market where the price soars with many comission, we aim to fix it to be able to buy and sell from/to whoever you want.

creative director, copywriter: Tatsuya Ishikawa ( vitok inc. ) / art director, designer: Ayumi Tsuchida ( vitok inc. ) / back-end engineering: Katsuya Fujii / front-end engineering:

client: Portable inc.


Yourniture.

brand film / creative direction

Yourniture. is an online personalized furniture brand in Japan. With the modern technology, you can order your original furniture customizing its size, colour and design on the internet. 
To arouse the curiosity of customisation I made a brand film with a visual concept 'Growing Shelf' and turn it into the contemporary outlook.

creative direction: Tatsuya Ishikawa (BSPK™)
director: Jordi Pages, Miquel Rodriguez
sound design: Aimar Molero Arias

agency: BSPK™
client: Yourniture Inc.


COMP

Rebranding / creative direction

COMP is a meal replacement products with perfect-balanced nutrients. To rebrand the product I redefine a positioning of the product from 'disruption of eating' to 'supporting the moment when you are into something you love’. Then with a new slogan 'COMPletely Obsessed', I visualised its attitude of obsession and perfect-balanced nutrient  as a brand icon, 'The Straight Line'. And the icon finally becomes VI, package design, film, etc.
When people obsessed with something, it's hard to take a healthy eating habit. Hope this product will make us being healthy with a moment when you obsessed with what you love.

General Producer: Yoshiyuki Sasaki
Creative Director + Copywriter: Tatsuya Ishikawa
Art Director: Miharu Matsunaga(DENTSU INC.)  

# Package Design: Plug
Designer: Yoshihiro Yarita, Fuki Watanabe
 
# Web: monopo
Producer + Technical director: Yoshiyuki Kume
UI/UX Designer: Mélanie Hubert
Assistant Designer: Takeshi Yasura
Front-end Engineer: Shoichiro Kameda(PRMO)
Back-end Engineer: Takahiro Hagino(COMP)
PR: Midori Sugama
 
# Brand Steel
Photographer: 志村賢一(PAREDE)
Producers: 里見勇人/谷貝玲(amana)
Retoucher: 首藤智恵(RIZING)
Art: SUI
 
# Brand Movie
Director: Diogo Kalil
Animation: Diogo Kalil, Bruno Ronzani
Audio: Mairena (HeyHeyMyMy)
Producer: Aline Souza

 

Agency: monopo
Client: COMP

 

MSW

Campaign Film / creative direction


cretive director: Tatsuya Ishikawa /BSPK™️
Cinematographer/Editor: Kyoraro Hayashi /Drawing and Manual
Cinematographer: Daisuke Sakurai
Lighting Director: Naoto Tanoue
Choreographer: Haruka Shima
Sound Editor/ Recording Engineer: Akihiro Yokotani
Pianist: Naruhiko Kawaguchi
piano: J. Broadwood&sons square piano 1814 restored by Itaru Otagaki
director: Kyotaro Hayashi /Drawing and Manual
Client: Sleeping Tokyo

 

CasterBiz

Brand Campaign / creative direction

Creative Director: Tatsuya Ishikawa (BSPK)
Art Director: Ayumi Tsuchida
Director/ Photographer: Kyotaro Hayashi (Drawing and Manual)
Producer: Akio Nakata (Geek Pictures)
Lighting Director: Naoto Tanoue
Art: Mayumi Okamoto
Stylist: Shuhei Kai
Hair/ Make: Tsubasa Kase
Cast: Amuru (BARK IN STYLE)
Right hand: Chie Miyajima
Right hand: Ayano Masuda
Sound Design: Guido Smider (Smider)
Retoucher: Shinsuke Tezuka
Print: Hakkou Bijyutsu

Client: CasterBiz

 

Audi connect

Promotion Film / planning, copywriting, direction

We made a promotional film of Audi's new feature, 'Audi connect' that connect the car with the internet. Using the German typographic design and animation like BAUHAUS, we communicate the new features and up-and-coming feeling of the German car.

client: audi
agency: POOL
produciton: AOI Pro.

 

Kuruma to Ame

MV / planning, direction

We made a new music video  'Kuruma to Ame' with the invention of DRONE UMBRELLA.

client: chusyokigyo
production: geek Production


JRA 'Melos'

Campaign Film / planning, copywriting

As a part of campaign for JRA(Japan Horse Racing Association), we made a new music video, called 'Melos' collaborating with WEDNESDAY CAMPANELLA, Japanese artist who is popular with young people. This was shot on Mongolia with 100 horses, kids and beautiful landscapes.

日本ダービー開幕にむけたJRAのプロモーションキャンペーン「TIME TO」。その一環として、水曜日のカンパネラによる新曲「メロス」のMVを企画、及びディレクションさせていただきました。
総勢300人を超える出演者とスタッフ、地元の子供たち100人と100頭の馬の協力のもと、全編モンゴルにて撮影いたしました。

creative director+planning director: Naotatsu Nozawa / producer: Kousuke Kita / planner+copywriter: Tatsuya Ishikawa(BSPK™) / copywriter: Ryosuke Sakai, Ryo Miyakawa(monopo) / promotion planner: Manami Nagare, Osamu Nakazawa / PR planner: Tatsuya Yoshio, Satoshi Hirose (Material), Sota Haga (Material) / media planner: Jun Arai, Takahiro Hattori / account director: Tomohiko Fujii / account executive: Shizuka Tamura
director: Tomokazu Yamada / producer: Takuma Moriya(AOI Pro.) / production manager: Mari Matsumoto, Mari Neriugawa (AOI Pro.) / assistant director: D.Erdenebold / cinematographer: Tetsuya Kondoh (THE OCTOPUS) / 1st camera assistant: Yutaka Aoki / 2nd camera assistant: E.Javkhlan / drone operator: U.Ganbaatar / lighting director: Satoshi Mizoguchi / 1st lighting assistant: B.Tuvshintugs (Cine Plus) / 2nd lighting assistant: G.Battulga (Cine Plus) / location coordinator / T.Ibukuro (Mongol Coordinate), Ch.Chinzorig (Steppe Fixers), S.Khasar (Steppe Fixers) / stylist, costume designer: Mayako Shigeta / stylist assistant: L.Nansalmaa / hair make: UDA / colorist: Ayako Osumi / offline editor: Takashi Tanaka / visual effects: Shunsuke Kakuuchi, Masashi Hosoda (Sony PCL) / SE, mixer: Yasuhito Izutsu / PreViz: Yasuhiro Kato / making: Yuichiro Fujishiro / title design: Gaku Ito (AOI Pro.) / mongolian staff: M.Ulambadrakh, G.Ariunsanaa / Special Thanks(Mongol)  Төв аймаг Эрдэнэ сумын ерөнхий боловсрлын сургуульХан Монгол Морьтон холбоо 13-р зуун цогцолбор

client: JRA
agency: Tokyu Agency
produciton: AOI Pro.

 

JRA 'LIVE'

Live / planning, copywriting

As a part of campaign for JRA(Japan Horse Racing Association), we planned a real time live streaming in the midnight Horse Race Course.

client: JRA
agency: Tokyu Agency
produciton: AOI Pro.
web production:monopo

 

MOUSSY JEANS

Campaign Film / creative direction

We created a brand movie of MOUSSY JEANS, showcasing two of their new jeans. With two color tones 'masculine blue' and 'feminine red', we visually express their contrast of characters.

creative director: Tatsuya Ishikawa (BSPK™) / movie director, video grapher, editer: Kyoutaro Hayashi (DRAWING AND MANUAL) / music: JEMAPUR / gaffer, video grapher: Keisuke Inoue / producer: Yoshiyuki Sasaki (monopo)

client:BAROQUE JAPAN LIMITED
movie production : monopo

 

adidas | MOUSSY

Campaign Film / creative direction

We created a fashion film of adidas | MOUSSY, collaboration adidas with women's fashion brand. Using kinetic line of "A" for adidas, "M" for MOUSSY, "|" for collaboration and "three lines" for adidas, we expressing the new way of syncing movie with music.

creative director: Tatsuya Ishikawa (BSPK™) / movie director, video grapher, editer: Kyotaro Hayashi (DRAWING AND MANUAL) /  video grapher: Masaki Miyamoto (DRAWING AND MANUAL), Keisuke Inoue / 2nd video grapher: Naoki Takehisa / music: JEMAPUR / production manager: Takayuki Yokoyama(monopo)

client: BAROQUE JAPAN LIMITED
movie production : monopo

 

SEA BREEZE

Campaign Film / creative direction

We created a concept film and website of new campaign for SEA BREEZE, deodorant brand in SHISEIDO.

client : FT SHISEIDO
creative directer: Tatsuya Ishikawa  (BSPK™) / copywriter: Yoshiyuki Hinohara (Kayac) / producer: 山田 久人 (BABEL LABEL) / director: 原 廣利 (BABEL LABEL) / cinematographer: 今村 圭佑 / lighting director: 横堀 和宏 (KICKS) / art: 遠藤 信弥 / hairmake: 中島 彩花 / stylist: 長井 佑介 / production manager: 田島 学 (BABEL LABEL), 玉木 南美 (BABEL LABEL) / music: 鶴丸 正太郎 (otoco)
agency:BlueCurrent Japan
production:BABEL LABEL

 

FAST FOOD AID

PR Campaign / planning

client : Dohtonbori
creative director: IKKYU / art director: JUNYA SATO (KAIBUTSU) / planner: TATSUYA ISHIKAWA (BSPK™), KENTARO MURAISHI / pr planner: WATARU SEKI (MATERIAL) / producer: KENICHI SHIMADA (TYO) / director: FUTOSHI TAKASHIMA (SONO PRONTO) / director of photograph: RYOSUKE KAWAGUCHI / 
camera: KEIICHI TOMITA / store designer: AYA SATO (NOUVELLE VAGUE) / nutritionist: NAMIKO YAJIMA / location cordinator: YOSHIHIDE KURASHINA (KRACCAR) / music: TAKAO OGI (BEATNIKS) / editor: JO MITSUOKA (IMAGICA) / mixer: HIROKI KATO (TYO TECHNICAL RANCH)
production:TYO

- AWARDS
BRONZE on Spikes Asia 2016 - PR

 

BSPK™ inc.

office: 1-1-26 Shuwa-Ebisu residens 122, Nakameguro, Meguro-ku, Tokyo
事務所: 東京都目黒区中目黒1-1-26 秀和恵比寿レジデンス122

tel: +81-90-9671-6141
mail: tatsuyaishikawa@bspkcr.com

石川達也 / founder
クリエイティブエージェンシーGROUNDにて学んだ後、2013年渡英。自らクライアントを開拓し、日本酒PR事業を行うMuseum of Sakeや2度のQueen's award受賞歴を持つDMCであるInteropaのブランディングを行う。帰国後、フリーランスとして活動を開始。ヤングカンヌライオンPR部門 日本代表や、 D&AD賞、カンヌライオンズをはじめ世界的広告賞を受賞。2016年12月、株式会社BSPK™を設立。

AWARDS
2012 Cannes Lions / Mobile : Bronze- AKB48 on Google+ by Google
2015 Cannes Young Lions / PR : Gold (Japan)
2016 AdFest / Direct Lotus : Grande - Shell we move? by SUUMO
2016 AdFest / Outdoor Lotus : Grande - Shell we move? by SUUMO
2016 AdFest / Innova Lotus - Shell we move? by SUUMO
2016 D&AD / Outdoor : Wood pencil - Shell we move? by SUUMO
2017 Spikes Asia / PR : Bronze - FAST FOOD AID by Dohtonbori

photo_darker.png