Fast Food Aid

Supplement shop just for fast foods.

This was a PR campaign for a Japanese healthy food restaurant to communicate how bad modern eating habit is, especially the lacking nutrients in the fast-food culture.

To visualize the lack of nutrients in common fast foods, such as burgers, pizza... we opened "Supplement Shop for Fast Foods." What you will see in the shop is an array of pill cases on the shelf, each of which contains the pills assorted to supplement the lacking nutrients in a specific genre of fast food.

With its daring look and concept, the project was covered on FRAME, the world's best architecture magazine, even this was just an advertising campaign. It was also covered by national TV and other design-related media such as Dezeen and went viral on social media as well.