Every Step of the Way

Shopify

A single shot showcases the way of a shop evolving.

As Shopify opened up for the Japan market, we created its first brand campaign. While other online shop services communicate their low bar for opening new stores, Shopify is not only an easy way to start a professional-quality online shop, but it also allows you to take your shop to the next step by expanding its functions as your business grows. So we set the brand position on a partner who supports every journey of your business.

Centering around the tagline “Take your shop to the next step.”, we created the delightfully changing single-shot film that showcases how the shop evolves as your business grows. As the camera pulls back from the newly created online store, it turns out to the real shop. It's simple at first, but as the film goes on, the number of products increases, the size of the shop grows, and it becomes more and more enriched.

Idea, Copywriting, Art Direction

Idea: Tatsuya Ishikawa (Whatever NY) , Masashi Kawamura (Whatever) / Executive Creative Director: Masashi Kawamura / Agency Producer, Strategic Director: Kei Kaneko / Copywriter, Art Director: Tatsuya Ishikawa(Whatever NY) / Planner: Kyosuke Taniguchi, Mark Stein
[Film] Film Producer: Ami Mochizuki (TFC TOHOKUSHINSHA FILM CORPORATION) / Film Production Manager: Takaaki Ametani (WTFC) / Film Director: Takuya Demura (CAVIAR) / Cinematographer: Masaya Nakahara (STURGEON)/ Gaffer: Yuya Okazaki (Freelance) / Production Designer: Kazutomo Yamamura (Bipost) / Stylist: Toshio Takeda (mild) / Hair&Make-up: Minako Suzuki (Freelance) / Offline Editor: Saaya Yamaguchi (ACC) / Online Editor: Masaya Yoshida (Freelance) / Sound Mixer: Miwake Adachi (Freelance) / Music: Keisuke Tominaga (PIANO Inc.) / CG Producer: Yasuaki Miyatake (FLUX) / CG Director: Mitsunori Motegi (FLUX) / Cast: Shusei Mochizuki (CRUVA), Magnus B / Narrator: Shuya Nishiji (Herringbone)
[Graphic] Photo Producer, Designer: Yutaka Saji (15cc) / Photographer: Junpei Kato