Listen to the Noises.

The branding project for an ASMR podcast station with the tough challenge of "how can we communicate ASMR (Autonomous Sensory Meridian Response) sound," which is quite hard to explain with words. 

Noises are annoying, but an ASMR is a noise that you’d love to listen to. So we developed a tagline "Listen to the Noises.", and came up with the idea of visualizing the texture of noises beautifully. We designed VI and the series of iconic noise visuals for the website, posters, and brand film, as well as developed the noise visualizing system that automatically generates motion graphics in response to sound.

Creative Direction