Get Closer.

TYPICA is an online platform that allows coffee growers and roasters around the world to trade green coffee beans directly. TYPICA is an online platform that allows coffee producers and roasters around the world to directly trade green coffee beans. How should we communicate not only as an innovative service that revolutionizes coffee distribution, but also as a community that unites all coffee lovers? In order to launch the service, we had to unravel the complex and specialized context of coffee, and we had to sort out one by one what TYPICA is, what is innovative, and how to communicate it, and carefully create the brand identity from words to visuals.

Creative Direction