CASTER BIZ

As the brand campaign spread, the powerful and memorable campaign icon, an extra hand from nowhere, became a symbolic image of the brand among people. To make the brand more bold and consistent, the client asked us to make the campaign icon into a brand identity. We developed six extra hands visualizing their six services: general tasks, accounting, sales, executive, recruiting, and HR, and reconstruct the complex brand architecture in a simple and consistent manner.

Creative Direction